Personal Branding Insight with Donna Louise Cake Design
Updated: Feb 8
The latest feature in my personal branding insight series features luxury cake designer, Donna Louise Cake Design. Based in Bristol, Donna creates beautiful, bespoke wedding cakes, celebration cakes, cupcakes and wedding favours.
I was so excited when Donna contacted me about working together. As a fellow wedding supplier, I follow Donna's work on social media and had also purchased her lovely biscuit boxes for gifts for family and friends. Donna's creations are stunning, so I knew it was going to be a beautiful shoot.
We captured lots of light and bright images during Donna's branding shoot - from baking fresh ingredients and perfecting and sketching designs, to beautifully styled product images and natural headshots.
During the planning stages we explored different ideas for the shoot location, from local wedding venues to home kitchens. In the end we chose a light, bright studio which fitted perfectly with Donna's pastel branding and luxury products. The bright, minimal backdrop ensured there were no distractions from the delicate designs and soft colours and resulted in beautifully light, fresh and on-brand images that fit seamlessly into Donna’s website and social media.
Here’s an insight into Donna's brand photography experience along with a selection of light and bright images from the shoot!
Beautiful Wedding Cakes, Celebration Cakes, Cupcakes and Wedding Favours
Tell us about your business
I run Donna Louise Cake Design and specialise in elegant and romantic wedding cakes, sugar flowers, cupcakes and wedding favours. You will find me on Instagram and Facebook @donnalouisecakedesign
What were your main reasons to invest in a branding shoot?
I was in need of some professional images to update my website and also to have a stock of photographs to use on social media.
What advice/tips would you give to other businesses planning a branding shoot?
Preparation! Sadly I was incredibly busy in the run up to the shoot day so I didn't have the time to prepare as much as I would have liked, but Ellie still managed to capture all of the images that we had listed during our pre-shoot plan so it all still worked out and the images are just gorgeous! Branding shoots are an investment in your business and being able to keep a stock of professional images is worth every penny.
FRESH FLOWERS BY
Please tell us about your shoot - the location, style of images etc
The shoot took place at Now Studio in Bristol which was chosen as it provides a huge amount of natural light which worked perfectly. We wanted to achieve bright and natural images with a clean white backdrop to really showcase the beauty of the cakes.
How has your branding shoot benefited your business?
The shoot has enabled me to update my website with fresh new professional images which I feel is so important as it helps to showcase me as a business owner and also the product that I produce. I also feel that it shows potential customers that you are prepared to invest in your business which in turn, shows them that you care about the products and are invested in them too.
Thank you to Donna for contributing to this insightful feature and for this lovely review!
" Ellie was so lovely and easy to work with from start to finish. We had an initial call to discuss what I would like to get out of the shoot, then closer to the date we booked in a planning call to talk through the images I wanted to achieve. The day of the shoot was long but really good fun and Ellie made me feel comfortable and at ease, even though I am so completely awkward in front of the camera! The images Ellie captured are so beautiful and I have already updated my website and social media. I wouldn't hesitate to book Ellie again or recommend her to anyone for branding or wedding photography. Thank you Ellie!"
To find out more about Donna and her luxury cake business, visit Donna Louise Cake Design
Looking for professional, light and stylish images for your brand?
My carefully planned branding shoots are so much more than capturing your headshots. Your shoot is a completely tailored experience for your brand, designed to equip you with a full collection of imagery to boost your marketing with powerful visuals that your clients can instantly connect with.
I would love to work with you and find out more about your business - say hello and let's chat about how we can take your business to the next level with light and bright brand images!
BRANDING BY ELLIE LOU PHOTOGRAPHY - BRISTOL, SOMERSET & DEVON BRAND PHOTOGRAPHER